Zapier Zaps: 5 Ways Mobiniti Connects to Zapier

People will put together a list of items they want to buy, get to the end, and then abandon their whole cart. People do it for a multitude of reasons from unexpected charges, to website errors, and long, confusing checkouts. You know they wanted your product, or else they wouldn’t have added it to their cart in the first place.

Sending an email isn’t enough, even if one is sent immediately, odds are it is not read immediately like a text message. Sending a text message with a link to their re-assembled cart pushes them to go back and finish what they started before time convinces them they don’t need or want your product. With Mobiniti’s in-app coupon creator and the ability to attach them to our messages, you can easily drive them back. Mobiniti has an integration for this with Shopify, but not every other e-commerce service. To most effectively re-market to people with abandoned carts, this Zap makes it easy and automatic to work with those other services. 

These Zapier Zaps work by using an abandoned cart as a trigger for a pre-written Mobiniti message. Then, with a pre-made coupon, if you want, a generated website tag is sent to them to lead the potential customer back to your site. That abandoned cart confirms the interest, finds the best time and sends the perfect remarketing message from this one Zap.

Similarly, Mobiniti users can gather customers to text based on other internet interactions with your platform. Purchases, specifically, are the best indicators to base marketing on, and the best time to remarket to someone is after a purchase. Subtle marketing like a “thank you” makes a person feel validated in their purchase. Validation opens them to more marketing and another purchase. More marketing leads to more internet actions to inform your marketing decisions and more sales. 

With this kind of Zapier Zaps, retail/e-commerce platforms can automate Mobiniti to send a preset message following a completed purchase. Don’t waste time making and sending a message for each new purchase, and don’t miss any opportunity either. Make the Zap once, update it when you want, and Mobiniti will send the message that keeps customers coming back.

At the same time, some services don’t have any Zapier Zaps with Mobiniti that send a message after new purchases. For those, instead, create a Zap where new customers to your retail/e-commerce store triggers a text message to be sent to them through Mobiniti. This can work for a more reserved approach where repeating customers receive fewer messages, and you can focus your remarketing efforts on bringing first-time customers back.

Now when you know that the message is going specifically to a new patron, you can do more to get them to come back. Add a coupon, advertise a promotion, and/or invite them to join your group. If you send something like this to every new purchase, you could decrease revenue or annoy an already consistent patron. In short, this Zap lets you distinguish and target new customers to the best of your marketing abilities.

Likewise, don’t forget how most marketing text messages will be sent, through Mobiniti campaigns. That’s how you keep customers up to date and thinking about your product. To message them with your campaigns, you need them to be a contact first. There’s no one better to turn into a contact than someone who’s just made a purchase from your retail/e-commerce storefront. That’s someone guaranteed to have an interest in your product.

Having this Zap setup causes the services you’re using to send information a person used to make a purchase to Mobiniti. Mobiniti only accepts and uses phone numbers, emails, birthdays, gender, zip code, timezone, and first and last names. Our contacts do not take any billing information, we want to protect your customers like you do. And once that contact is automatically made, it’s automatically messaged to ask for an opt-in. This zap takes the tedium out of exporting and importing future contacts, turning every sale into new potential contacts to message.

Again, not all services have the same connections to Mobiniti as others. Because of this, they have other Zapier Zaps of different strengths. Having a Zap to turn every new customer into a contact works perfectly to capture new customers by definition. If Zapier offers a connection to connect Mobiniti and a new contact with every purchase, this is the superior option. 

Making a new contact for every new purchase will not carry everyone forward into your text message marketing groups. You want as many people to be contacts as possible, and this Zap captures every regular from before the Zap was made. Eventually, they will make a new purchase and thus become a contact. In most cases, they should want to learn more about the products they regularly buy and will opt-in.

Make text message marketing easier in tandem with Mobiniti and any of your other marketing services. Make your different accounts closer, and make them stronger. With the power of Zapier, marketing with Mobiniti just got a lot easier.