The strengths of Campaigns are the same strengths of text messaging. The 98% open-rate, 90% read-rate, and the 40% engagement rate all come from how people prefer to receive text messages than anything else.
People don’t read emails, listen to calls, or open direct mail.
People read text messages. This defines Campaign messages as the purest form of text message marketing.
Then there are all of the additional features Mobiniti has that empower and surround the Campaign message format to utilize the strengths of text messaging.
Campaigns are our most fully-featured feature, and more effective than any other feature. Without Campaigns, there isn’t any other feature.