Reporting and Data Tools

Use the Mobiniti platform to capture valuable, first-party data from your customers, and use it to drive hyper-focused and efficient marketing campaigns – all from one place.

Data Capture is our system for learning what you need to know about your subscribers, like:

• Name
• Gender
• Email address
• Birthdate
• Zip-code
• Interests
• Preferences
• And more!

The Mobiniti platform allows you to customize the information you gather from your subscribers – and easily act on the valuable insights provided.

Track the growth of your SMS contact list and the effectiveness of your campaigns right from your dashboard. With dynamic date ranges, exportable data, and real-time delivery reporting, everything you need is ready, right out of the box.

Easily organize your contacts into groups that share preference, location, intent, and more. Easily target your contacts with messages, coupons and contests that are most relevant to them. With Mobiniti, you can even welcome contacts to groups with custom Join messages and automations.

Feedback & Reviews are a direct line from the subscriber to you. You are asking for their opinion on your marketing and product.

Using text and/or links, you can ask them whether they would recommend their experience with you. You can also leave a space for them to write out a comment or explanation as to why they would or wouldn’t recommend you to a friend.

We store all the answers they give you. If they say ‘yes,’ they would recommend you, we can forward them directly to a website to leave you a positive review.

Custom Fields are additional slots in a contact’s profile.

They let you store whatever custom data you like.

• Subscriber interests
• Previous purchases
• Relationships with other subscribers
• Number of purchases from you
• Number of purchases from your competitors
• Preferred messaging device
• And more!

For example, in your Custom Fields you’re storing information about the purchasing history of your subscribers. Several subscribers have a consistent history of purchasing the same products over and over. Because you kept this information you now know exactly how you should create a new custom group.

Information like purchasing history, mobile devices, and social media platforms are things you want to know to better personalize every message you send.

Above all, when your subscribers use tablets or their smartphones, you know to send them links to landing pages geared towards their devices.

If they use Facebook a lot, use our Facebook integration so that they see your Campaign messages on their phone and on their Facebook feed as well.

In conclusion, make your marketing work your way. Create custom contact groups that are tailored to driving revenue for your business.