Are you looking for the skinny on coupons, specifically whether or not to use paper, mobile, or text-based coupons? We’re here to dive into those details a bit and offer our strategic insight and guidance as to how you can grow your business using coupon marketing, specifically texting out mobile coupons. Coupon marketing offers an...

SMS and MMS are crucial not only to text message marketing but text messaging in general. Every text message is either an SMS message or an MMS message. Knowing and understanding the difference will help to explain when to use one over the other.  In America alone, people check their phones an average of 52...

1. Sign up for a business profile. Pinterest offers business accounts and personal accounts, both for free! The accounts do not look any different to viewers, however a business account is equipped with analytics and measurements of your business’s outreach on the site! 2. Interact and engage. If someone comments a question, be sure to...

Select the SMS marketing platform that works best for your business. To take advantage of SMS marketing you will be using a third party to help expand your business, you will want to be sure that you have the right people in your corner. There are many different vendors out there that you can work...

Mobile marketing is a multi-channel online technique that focuses on reaching audiences based on devices such as smartphones and tablets. Mobile marketing sounds like a broad term so let’s break it down into one of the primary channels, SMS. SMS allows any sized business to create and automate smart targeting campaigns through text message. It...