Logo
  • Home
  • Solutions
    • Growth Tools
    • Engagement Tools
      • Campaigns
      • Contests
      • Loyalty Program + Birthday Message Series
      • Multimedia Messaging Service (MMS) + Image & File Attachments
      • Inbox 2-Way Communication
      • Mobile Coupons + Mobile Wallets
    • Automation Tools
      • Zapier Connecting To Mobiniti
      • API
      • Integrate & Automate
    • Reporting Tools
      • Data Capture
      • Segmentation
      • Reporting
    • Textable Numbers
    • White Label Marketing
  • Pricing
  • Company
    • About
    • Press
    • Contact
  • Resources
    • Blog
    • Knowledge Base
  • Login
  • Request a Demo
Logo

Mobiniti

  • Home
  • Solutions
    • Growth Tools
    • Engagement Tools
      • Campaigns
      • Contests
      • Loyalty Program + Birthday Message Series
      • Multimedia Messaging Service (MMS) + Image & File Attachments
      • Inbox 2-Way Communication
      • Mobile Coupons + Mobile Wallets
    • Automation Tools
      • Zapier Connecting To Mobiniti
      • API
      • Integrate & Automate
    • Reporting Tools
      • Data Capture
      • Segmentation
      • Reporting
    • Textable Numbers
    • White Label Marketing
  • Pricing
  • Company
    • About
    • Press
    • Contact
  • Resources
    • Blog
    • Knowledge Base
  • Login
  • Request a Demo
April 10, 2024 · Julie Goldstein

5 Things to Investigate if Your SMS Marketing is Being Blocked

Add a subheading (4)

Deliverability is the name of the game in mobile marketing, and following carrier guidelines is the best way to ensure your perfectly crafted message reaches its intended recipient. But what does that actually mean?

In addition to the messaging best practices provided by the CTIA, mobile carriers have strict rules around how you obtain your contacts and subsequently communicate with them. If your traffic is being delayed or blocked, you may be committing one of these common errors.

Here are the top 5 missteps we’re seeing, and how to fix them.

1. Your Call To Action / Opt-in Flow Needs Tweaking

When completing checkout, submitting a required form, or providing requested info, is joining your SMS list a separate and optional box in the process? Did you include all the required disclosures and a link to your SMS Terms & Conditions and Privacy Policy when advertising your text-to-join keywords? If not, your traffic is at risk of being blocked!

The Fix: Remember to always provide the option to Opt-In as a separate optional checkbox, and include this verbiage anywhere you advertise your text-to-join keywords. 

2. You’re Sending Mystery Links

Are you using a public link shortener (like bit.ly) to hit that 160 character limit? Or sending from an unbranded shortened subdomain? If your link looks shady, so will your delivery!

The Fix: Make sure all links can be identified to your Company AND were included in your initial registration with the carriers. You can send links from your original domain, or utilize a custom shortened domain to maximize your character count (and increase CTR by up to 34%!) If you are a Mobiniti customer, a custom shortened domain is included with your messaging plan!

3. You’re on an Unverified Phone Number

Do the carriers know who your number belongs to, and how you are using it? If you have not yet registered your phone number (10-DLC, TFN, or short code) with the carriers, your traffic is likely already being blocked (and costing you more!)

The Fix: Register with the carriers to ensure your traffic is whitelisted. If you are a current Mobiniti customer, you can do this right from your dashboard and track the status of your application.

4. You’ve Changed Your Use Case

Did you start out providing informational alerts, and are now sending happy hour specials? Did you shorten your Company name, or start using a DBA? Are you now sending on behalf of one of your clients, along with your own traffic?

The Fix: Any changes in your use case should be submitted to and approved by carriers beforehand to avoid message blocking and audits.

5. You Have a Restricted Use Case

Are you sending messages about alcohol, tobacco, vapes, financial information, stock tips, or bingo? Or does your traffic look that way? These messages will likely be blocked if not properly registered and restricted.

The Fix: If you do not have a restricted use case, make sure your messaging does not include things like ‘drinks’, ‘loans,’ or ‘offers’, that may be blocked by mistake! And if you do have a restricted use case, make sure you are properly registered, verified, and age-gating your text messages (if necessary).


How Mobiniti Can Help

If you’re a Mobiniti customer, you’ll receive compliance and delivery support at every step of the way. Our SMS experts review your opt-in, messaging, and use case with you to ensure you are carrier-compliant before we submit your application, meaning you will get verified and sending with fewer bumps down the road!

We provide transparent deliverability metrics right from your dashboard and proactively monitor your stats in the background. This means we’ll see snags before you do – and jump right in to address any issues!

Working with the right provider is key – don’t guess at these guidelines or wait in a ticketing queue while your deliverability suffers. Reach out today to Schedule a Demo or chat with our SMS experts to Learn More.

EVOLVE YOUR MARKETING NOW
Book Demo
Julie Goldstein

You may also like

  • How to Minimize Political Text Messages in 2024

    September 12, 2024

    How to Minimize Political Text Messages in 2024

    During the 2022 election cycle, Americans received a record 15 billion political texts, and this year is on track to break that record. So how do you limit these annoying interruptions? Read on for a few tactics on how to best minimize these messages.

  • Mobiniti Celebrates Partnership with Leadership Northeast

    September 13, 2024

    Mobiniti Celebrates Partnership with Leadership Northeast

    At Mobiniti, we are excited to lean into the professional development of our team. This can take many forms, but one of the most exciting programs that our teams have regularly participated in is the Core Program of Leadership Northeast. This nine-month program allows driven professionals to develop leadership skills, become more involved with their community, and build a network of diverse colleagues.

  • 5 Ways Text Marketing API Integration Can Support Your Strategy

    December 17, 2024

    5 Ways Text Marketing API Integration Can Support Your Strategy

    Text marketing is the most effective way to reach your contact list, but there are limitations. Could a text marketing API boost your current strategy?

Start driving real results with SMS marketing.

The Mobiniti platform includes all the tools you need to start promoting your
business by SMS to create engagement, loyalty, and repeat business.

Request a Demo

Footer

Logo

Products

  • Text Marketing
  • White Label Text Marketing

Resources

  • Blog
  • Knowledge Base

Company

  • About
  • Careers
  • Press
  • Contact

Members

  • Request a Demo
  • Login
© 2024 Mobiniti. All Rights Reserved. Designed and Developed by Gloss.
  • Terms of Use
  • Privacy
  • Messaging Policy