Mobiniti added Emojis to our marketing platform last year and our users have found tremendous success with them. When used right, they engage with subscribers and lead to an uptick in revenue. That being said, Emojis need to be used right. There is such a thing as under or over-using them in your marketing message....

Here at Mobiniti, we see a lot of text marketing campaigns succeed, and we see our fair share fail. We notice trends and commonalities among the most clicked on campaigns, and we’re here to let you know what some of the common threads are among the best text marketing campaigns. Do you want to send...

Happy National Comic Book day, superfans and text message marketers! Whether you’re a fan of DC, Marvel, or another publisher, we salute you. Of all the artistic mediums out there, none strike as locally as comic books. Movies and video games sell on a global scale, and thus, advertise the same way. Novels move more...

I’m sure you’ve heard all kinds of crazy myths about text message marketing. It’s intrusive, it doesn’t work, no one does it, it’s way too out there for my business. I’m here to tell you that you’re wrong, wrong, wrong, WRONG! If you’re not looking into text message marketing as a new and consistent marketing...

Every other generation there seems to be a new art form that rises to prominence and respect or is at least trying to. In the fifties through the seventies, it was comic books after they forwent the Comics Code Authority. Through the twenties and forties, it was the film Citizen Kane and others like it...

Yesterday, we published a post about Text Marketing Segmentation: Retail and e-commerce stores. Today, we continue our quest to develop use cases to get the most relevant messaging to the right people. How do we do that? By way of segmented text marketing. Grab a tasty treat and an iced coffee, because it’s about to...

Here at Mobiniti, we’re all about text messages, and the reason they work as well as they do is because of how personal they are. They’re messages that go right into people’s pockets. Messages which we have all programmed ourselves to open as soon as possible. Segmented text marketing programs people to open messages even...

Looking to grow your text marketing subscriber list? Today we’re going to talk about 4 useful tools we suggest you leverage. We want you to give your customers the opportunities to opt-in to your text list every chance you can.  It is a common misconception that sending text messages to your consumers is annoying or...

Quick! Look out behind you! Are those tracking pixels, tracking everything you’re doing?? Um, probably! But fear not – they’re actually there to better serve consumers and marketing professionals alike. The truth is, you have more than likely encountered a tracking pixel if you’ve used the Internet. They’re an unseen observer on a company’s social...