During the 2022 election cycle, Americans received over 15 billion political texts. And perhaps not surprisingly, this year is on track to break that record. Even though the Telecom industry has done its best to put barriers to entry for bad actors in the political space (requiring 10DLC registration with clear Call To Action and Terms of Service, and Verification in the case of Toll-Free Numbers), many Political Action Committees still find ways to send unwanted text messages based on their selective interpretation of the Telephone Consumer Protection Act and self-service text messaging applications. 

Do: Personalize Your Messages
Personalizing your messages helps increase engagement and sales. Segment your audience by things like purchase history or how they interact with you. This way, you can send messages that feel more relevant to them, showing you understand their needs and boosting your campaign results

Messaging and Timing

Do: Keep Messages Clear and Concise
Keep it simple and clear! Use easy language so customers can quickly understand. Short, direct messages work best and are more likely to be read and acted on. This makes your SMS campaigns more effective.

Don’t: Overwhelm Subscribers with Too Many Messages
Find the right balance in how often you send messages. Too many can overwhelm your audience and cause them to unsubscribe. Sending just the right amount keeps them engaged without feeling bombarded.

Do: Integrate SMS with Other Marketing Channels
Coordinate your Text Message Marketing with email and social media campaigns to create a cohesive strategy. Integration enhances the reach and effectiveness of your overall marketing efforts. Using multiple channels in a coordinated way helps reinforce your message and increases the likelihood of it being seen and acted upon.

Value and Compliance

Do: Offer Value through Quality Incentives
Provide valuable incentives such as discounts, exclusive offers, or early access to products to enhance engagement. Meaningful incentives, like sending a mobile coupon, build loyalty and encourage ongoing interaction. Offering value through your messages gives your audience a reason to stay subscribed and engaged with your communications.

Don’t: Forget to Track and Measure Performance
Monitor key performance metrics like click-through rates and conversion rates to understand the effectiveness of your campaigns. Use this data to continuously improve your strategies. Tracking and measuring performance helps you understand what works and what doesn’t, allowing you to optimize your campaigns for better results.

Don’t: Make Messages All About Sales
Balance promotional content with informative and engaging messages. Building a relationship with your audience is key to maintaining interest and fostering loyalty. By providing value beyond just sales pitches, you can create a more engaged and loyal audience that looks forward to your messages.

Conclusion
Adhering to these 8 do’s and don’ts will help you create effective and compliant Text Message Marketing campaigns in 2025. By obtaining explicit consent, personalizing messages, offering value, and staying compliant with regulations, you can maximize the benefits of Text Message Marketing and build lasting relationships with your audience. Implementing these best practices will not only enhance the effectiveness of your Text Message Marketing campaigns but also ensure that you maintain a positive relationship with your audience. Stay informed about the latest trends and regulations to keep your Text Message Marketing strategy up-to-date and effective.