Want to know how to engage and reward your subscribers, in a fun way? Contests do four important marketing tasks and are very cost-effective! They can raise awareness to the same product they’re offering, foster brand loyalty and sales among your winners and losers. They even collect data on your subscribers and attract new customers....
Are you looking for the skinny on coupons, specifically whether or not to use paper, mobile, or text-based coupons? We’re here to dive into those details a bit and offer our strategic insight and guidance as to how you can grow your business using coupon marketing, specifically texting out mobile coupons. Coupon marketing offers an...
SMS and MMS are crucial not only to text message marketing but text messaging in general. Every text message is either an SMS message or an MMS message. Knowing and understanding the difference will help to explain when to use one over the other. In America alone, people check their phones an average of 52...
The most common question we get asked by business owners about Black Friday is: “How can I capture my customers attention on the most hectic day of the year?” Sell out this Black Friday with SMS! Use keywords to offer Black Friday savings Ask your customers to text into a keyword to claim a special...
Unless your business is Halloween centric, it can be very difficult for your brand to drive sales on such a spooky day. There are skeletons, ghosts, and witches all over the place distracting your customers from seeing your brand. But this holiday is all about brands with the costumes, house decorations, and candy assortments that...
Select the SMS marketing platform that works best for your business. To take advantage of SMS marketing you will be using a third party to help expand your business, you will want to be sure that you have the right people in your corner. There are many different vendors out there that you can work...
Mobile marketing is a multi-channel online technique that focuses on reaching audiences based on devices such as smartphones and tablets. Mobile marketing sounds like a broad term so let’s break it down into one of the primary channels, SMS. SMS allows any sized business to create and automate smart targeting campaigns through text message. It...
