One of the top questions at Mobiniti is how to get permission to text your existing customers. With SMS open rates over 90% it makes sense to shift from outdated marketing channels to more effective text message campaigns.
Thankfully, it’s extremely easy to begin converting your subscribers, we even have some free resources to jumpstart your journey!
Don’t Forget: Review Your Options to Integrate Going Forward!
Integrations are great because they solve the problem you’re now for all of your future data. Ensuring your contact opt-ins are seamless across multiple platforms is exactly why Mobiniti’s direct integrations to applications like Mailchimp were implemented. What’s more, you have the ability to opt your contacts in externally with 15,000+ external applications thanks to our Zapier support. It’s important to evaluate which integrations, if any, will help your business attract more opt-ins for SMS going forward.
While implementing useful opt-in tools and ensuring you’re taking advantage of the integrations that can fit your tech stack, you may find that you’re left with a massive email marketing list with a dwindling read rate…
The First Step: Prepare The Mighty Opt-in Page
Thankfully, there’s a solution. Sending a web opt-in page to your email marketing list will move a sizable chunk of your email marketing list over to your text club – every time you ask! Generating this powerful marketing tool is straight forward, and it creates a simple web URL (i.e: https://optin.mobiniti.com/Mobiniti)
All You Need to do is Ask!
With a versatile tool like a Web Opt-in page, it just comes down to presenting it to your intended audience. That’s why doing a dedicated email campaign to convince your existing subscriber base to opt-in to receive text messages is such a no-brainer.
Identical campaigns have been used by countless brands, including massive organizations like Southwest Airlines. We’ve even prepared a few proven template examples than you can plug-and-chug to begin converting your email marketing list. Consider adding to these to suit your company’s messaging and style:
Subject Line : “Prefer Text Updates? We’ve Got You.”
Body:
Hi [First Name],
We’re opening up exclusive early access to new products, flash sales, and VIP-only events—but only for our text subscribers.
🚀 Get first dibs and insider info:
[Insert Web Opt-in Page Link]
Don’t miss out on the good stuff. Join the list and be the first to know.
— [Your Company]
Subject Line: “Wanna Text? 😎”
Body:
Hi [First Name],
Our biggest deals don’t last long—and they’re moving to text alerts. Be the first to know when the best sales drop.
Sign up here for instant alerts:
[Insert Web Opt-in Page Link]
Don’t miss another deal. We’ll see you on your phone.
— [Your Company]
Subject Line: “Final Reminder: SMS Perks Are Live”
Body:
Hi [First Name],
We just launched our new VIP text list, and let’s just say…
You want to be on it.
🔥 Instant alerts
🎁 Exclusive offers
🚫 No spam—ever
Join now before our next deal drops:
[Insert Web Opt-in Page Link]
Inbox promos are fading. Our best stuff? It’s heading straight to phones.
Don’t miss it.
— [Your Company]
