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Field notes on SMS marketing — growing a list, keeping it engaged, and staying on the right side of the carriers.

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A Horror Movie Sent Fans Increasingly Unhinged Texts for Weeks. Why Did It Work?

Focus Features let a fictional obsessive text horror fans for weeks. The stunt worked because of sequencing, personalization and one easily-missed opt-in.

September 1, 2026

July 11, 2026

How Salons and Spas Can Fill Last-Minute Appointments with Texting

July 24, 2026

Is SMS Marketing Worth It in 2026?

August 8, 2026

Create Urgency Without Sounding Desperate in Your Marketing Texts

April 10, 2024

5 Things to Investigate if Your SMS Marketing is Being Blocked

July 23, 2024

How to Build a Powerful SMS Subscriber List: Proven Strategies

July 16, 2024

SMS Marketing for Restaurants

June 1, 2024

Using SMS Marketing for Event Promotion and Engagement: A Comprehensive Guide

November 7, 2025

Texas SMS Compliance: What SB 140 Means for Your SMS Marketing Strategy

August 28, 2025