The group join message is the reply that a contact receives after joining your SMS list. It is a critical component of any SMS program – not only because it contains the required legalese to keep you compliant – but it is also your customer’s first interaction with your brand after joining. It is a great opportunity to welcome them to your subscriber list and kick off the high-level of engagement expected from mobile marketing.
We are excited to roll out additional flexibility to these messages to ensure you can introduce your brand to your subscribers and provide value in a meaningful and customizable way. Long SMS for group join messages ensures you are not limited to 160 characters. It allows you to introduce links, emojis, and more to your subscribers’ first interactions with your brand.
How Customers are Using This Feature
A not-for-profit client is using this feature to facilitate a ‘Text-to-Donate SMS program.’ This client added a DONATE keyword to their account, and advertises this method as part of their media fundraising campaign. When a client texts DONATE to their number, the organization’s group join message includes the URL to their in-house donation page. The organization is also able to follow up to all subscribers on this list with future donation opportunities and thank you messages.
A real estate client is using the long group join message to provide information in real-time about their current listings. Each property is set up with its own individual keyword, which is advertised on the listing, open house, and other information. When a client texts the keyword, they receive a welcome message, including information about the listing and a link to the virtual open house. The agent then provides follow-up information to the parties who have inquired if the house is still available, under contract, or for similar listings.
Where to Find This Feature
This feature is automatically enabled on all Mobiniti accounts. To learn more, you can visit our help articles on How to Create a Group and How to Send A Long SMS.
Ready to get Started?
A customized group join message can be a game-changer for your organization. To strategize with our Customer Success team on how to maximize this feature, reach out to one of our specialists.
Text Message Marketing
New Feature Alert: Long SMS for Group Join Messages
The group join message is the reply that a contact receives after joining your SMS list. It is a critical component of any SMS program – not only because it contains the required legalese to keep you compliant – but it is also your customer’s first interaction with your brand...
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