Yesterday, we published a post about Text Marketing Segmentation: Retail and e-commerce stores. Today, we continue our quest to develop use cases to get the most relevant messaging to the right people. How do we do that? By way of segmented text marketing. Grab a tasty treat and an iced coffee, because it’s about to...

Here at Mobiniti, we’re all about text messages, and the reason they work as well as they do is because of how personal they are. They’re messages that go right into people’s pockets. Messages which we have all programmed ourselves to open as soon as possible. Segmented text marketing programs people to open messages even...