The carriers want to see the kind of message you actually plan to send. Yours should look about like these — identify the sender, say what the message is for, and include opt-out language.
PRODUCT ANNOUNCEMENT
Mobiniti: New feature alert! We are excited to introduce the recurring campaign feature. Reply ‘INFO’ to learn more. Reply “Stop” to end.
EVENT
DemoVenue: This weekend live music starts at 9PM, doors at 8PM. Show this text for $5 cover charge. See you there! Reply “STOP” to end.
SERVICE REMINDER
DemoService: It’s time for your 100,000 mile service. Reply to get started, and save 20% on all appointments. Reply “STOP” to end.