Happy National Comic Book day, superfans and text message marketers! Whether you’re a fan of DC, Marvel, or another publisher, we salute you. Of all the artistic mediums out there, none strike as locally as comic books. Movies and video games sell on a global scale, and thus, advertise the same way. Novels move more...
I’m sure you’ve heard all kinds of crazy myths about text message marketing. It’s intrusive, it doesn’t work, no one does it, it’s way too out there for my business. I’m here to tell you that you’re wrong, wrong, wrong, WRONG! If you’re not looking into text message marketing as a new and consistent marketing...
Every other generation there seems to be a new art form that rises to prominence and respect or is at least trying to. In the fifties through the seventies, it was comic books after they forwent the Comics Code Authority. Through the twenties and forties, it was the film Citizen Kane and others like it...
Yesterday, we published a post about Text Marketing Segmentation: Retail and e-commerce stores. Today, we continue our quest to develop use cases to get the most relevant messaging to the right people. How do we do that? By way of segmented text marketing. Grab a tasty treat and an iced coffee, because it’s about to...
Here at Mobiniti, we’re all about text messages, and the reason they work as well as they do is because of how personal they are. They’re messages that go right into people’s pockets. Messages which we have all programmed ourselves to open as soon as possible. Segmented text marketing programs people to open messages even...
Looking to grow your text marketing subscriber list? Today we’re going to talk about 4 useful tools we suggest you leverage. We want you to give your customers the opportunities to opt-in to your text list every chance you can. It is a common misconception that sending text messages to your consumers is annoying or...
Quick! Look out behind you! Are those tracking pixels, tracking everything you’re doing?? Um, probably! But fear not – they’re actually there to better serve consumers and marketing professionals alike. The truth is, you have more than likely encountered a tracking pixel if you’ve used the Internet. They’re an unseen observer on a company’s social...
Want to know how to engage and reward your subscribers, in a fun way? Contests do four important marketing tasks and are very cost-effective! They can raise awareness to the same product they’re offering, foster brand loyalty and sales among your winners and losers. They even collect data on your subscribers and attract new customers....
Are you looking for the skinny on coupons, specifically whether or not to use paper, mobile, or text-based coupons? We’re here to dive into those details a bit and offer our strategic insight and guidance as to how you can grow your business using coupon marketing, specifically texting out mobile coupons. Coupon marketing offers an...
SMS and MMS are crucial not only to text message marketing but text messaging in general. Every text message is either an SMS message or an MMS message. Knowing and understanding the difference will help to explain when to use one over the other. In America alone, people check their phones an average of 52...
