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Multimedia Messaging Service (MMS) + Image & File Attachments

Multimedia Messaging Service (MMS)

What is MMS?

MMS is an expanded form of Short Messaging Service (SMS). It enables you to send mobile messages that include:

  • Pictures
  • Videos
  • Gifs
  • Audio clips
  • Word Files
  • PDFs

Add these to plain messaging to grab your audience’s attention and emotion. Make a message that might seem plain with only text, appear alive with a simple GIF.

With MMS you can add more content and information with an expanded character limit, and by adding information onto an image.

The Power of MMS

People interact with images more than text, messages with media in them have 20 percent higher opt-ins than text messages without because of it.

Subscribers want to interact with your messages, something as simple as an image goes a long way.

Videos and audio help subscribers feel genuine emotion, and the increased size limit lets you include more of what you have to say.

This interactive content leads to new conversions 70% of the time.

Subscribers respond to effort and detail when it’s for stimulating their senses. They will remember and respond to your marketing when they can associate it with a known image and sound regular SMS messages can’t provide.

An MMS message with a coupon and a branded short domain link.

Features of MMS

Array of File Types

Attach a variety of file types to your messages, such as pictures, audio clips, video, and more.

Increased Open Rates

Send out messages with higher open rates than typical text messages.

High-Impact Messages

Appeal to subscribers senses in ways that last past the initial view.

Larger File Size Limits

File size limits are 2MB or 2,000 KB.

Increased Character Limit

Send messages with a character limit of up to 1500 characters.

SMS vs MMS

Businesses should commonly use both SMS and MMS messaging to send out discounts and promotions, birthday and anniversary messages, billing and appointment reminders, event notifications, and so much more.

SMS:

  • Cheaper per message.
  • Short and to the point.
  • Can send some attachments (coupons, images, and files).
  • 160 character limit.

MMS:

  • More per message.
  • Can send any and all attachments types.
  • 2000 character limit.

Image & File Attachments

What are Image & File Attachments?

People interact with images more than texts because images add life to a message, being professional and being stale are two different things.

Add a picture showing your product, a GIF showing it off, or an image file of another kind to get subscriber interaction. 

Should you ever need to inform your subscribers about any changes to your regular establishment or policy, you can send them a file to read.

Send newsletters to capitalize on text messaging’s higher open-rate, when they don’t read your emails, they will read your texts.

The Power of Image & File Attachments

Images are more likely to be interacted with than plain text alone. Messages with media in them have 20% higher opt-ins than text messages without for this reason.

Subscribers want something to interact with, you can give it to them with Image & File Attachments. 

Attaching something to the text makes it more than words. It’s a mark of effort that curates your brand awareness. You become known for putting effort into your messages and having more to say. 

When you share and spread your Image through texts, subscribers will have an attachment to it when you put your Image anywhere else. Images boost not only your text marketing but all of your marketing.

Attachment Types

JPG

A JPG file is an image saved in a compressed image format.

PNG

PNG is file format used for lossless image compression.

GIF

GIF is a lossless format for image files that supports both animated and static images.

PDF

PDF is a file format that provides an electronic image of text or text and graphis that looks like a printed document.

Microsoft Word

Attach complete Microsoft Word documents to your text message.

Microsoft Excel

Attach complete Microsoft Excel documents to your text message.

All Compatible Messages

Welcome Messages

This is their first impression of your company’s text message marketing. Add some pomp and circumstance to make the new subscriber feel special for opting-in. 

You don’t want your first impression to feel bland and make them feel the same as everyone else.

Your message will likely remain the same for everyone who joins your group when the message, you can leave a good impression on everyone. 

The Welcome message is about showing effort, appearing well, rather than being informative. Attaching an image or file attachment can do those things in one message.

The prime example of what a text marketing campaign message looks like.

Campaign Messages

Campaign messages are the crux of tex marketing.

You put your marketing efforts into a short, direct, well-crafted text message to be sent out to your subscribers all at once. There are few things more direct and well-crafted than a good image.

An image can show off your product in a way words can’t. Add them to your Campaign messages to save you on characters, gets your message across, and capture subscriber attention.

Read more about Campaign messages...

Drip Messages

When one message isn’t enough for a Campaign, and this promotion is going to last longer than the last, add Images to your Drip messages.

Drip follow-up messages after the initial Campaign to keep a campaign going, but text alone can’t always do that. Send an image or a GIF with the product you’re promoting, with the sale plastered on it and you will see subscribers in your storefront. 

In a moment, the subscriber will know what you’re trying to say. They’ll know the product, the discount, the where, and the when from a Drip message with an Image.

Read more about Drip messages and Automation...

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