Mobile Keywords are used to mark which group is for which demographic, they need Social Profiles to inform what makes the best-segmented groups.
All data is supposed to help you better understand your subscribers to best turn them into customers.
Locational data helps you know who shops at what store. Never waste money sending messages to subscribers about store locations irrelevant to them.
Gender will make sure that every marketing campaign is appropriately marketing your products. Don’t send products for men to women or vice versa.
Using the ages of subscribers can only help to make the groups more personalized. New fashion trends and hobbies hit different demographics.
Even after building your groups to be as personalized as you can make them, use Social Profiles to sculpt the perfect message.
Every topic and point can be relevant to the subscribers in the group when you know who they are, what they like, and what they need.