Above all, the promise of the chance of a reward pulls people in. In addition, contests have a conversion rate of almost 34%. This makes it the perfect tool for garnering attention and capturing subscribers.
This isn’t random, uncontrollable growth, this is your audience growing as a result of your marketing.
94.46% of the time, people who enter contests through digital means share the promotion immediately after they register. 62.13% of those people share with a friend.
This means when they want their friend to take part too, you find a new subscriber.
You’re not gaining random subscribers who have no interest in your product after the contest is over. You’re gaining subscribers who would be interested in your product.
If someone’s friend enjoys what you’re selling, odds are so will they.