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Tracking Pixels: A strategic marketer’s sneaky best friend

Quick! Look out behind you! Are those tracking pixels, tracking everything you’re doing?? Um, probably! But fear not – they’re actually there to better serve consumers and marketing professionals alike.

The truth is, you have more than likely encountered a tracking pixel if you’ve used the Internet. They’re an unseen observer on a company’s social media pages, landing pages, emails, and website. They gather data from you as you browse.

Do you want to know how a product you looked at minutes ago in your favorite e-commerce store shows up in banner ads you see later? Tracking pixels are how. These pixels know your location, what device you’re using, when and how long you’re on certain websites, and what you’re doing while you’re on them. Read on if you want to know about the Internet’s tiniest information detective.

What exactly are tracking pixels?

Tracking pixels are a small 1×1 pixel image that loads into a website or email message. Because they are so small, they mostly go unnoticed by everyone. They can often be disguised by being the same color as the background of the page, or by being completely invisible. Talk about a superpower!

When the pixel loads, it acts like a telescope of sorts. It’s able to track certain behaviors it observes on the page it is loaded into. It sends back data to the pixel server about a user’s behavior on a website to a server and that information becomes available on the server’s log.

What do tracking pixels track, and why should marketers use them?

According to Scott Morris from Skillcrush, tracking pixels have the ability to track a number of things. In fact, they track the number of unique viewers on a page, or a viewer’s geographical locations. They can also track the kind of devices and operating systems they’re using, and where the users go as they move across a website. This is all information that creates the right product and marketing strategy for a company to leverage to reach and convert their audience more effectively.

How can these pixels influence a marketing campaign?

It might seem obvious, but it’s so often missed by even the most seasoned of marketers. It is absolutely critical to the success of your ads. Collecting data leads to highly personalized and well-tailored marketing messages. For example, knowing the location of your customer avoids advertising a winter coat to a person living in southern California. Or, when you know they are viewing content through a tablet, you’ll know they should be advertised to land on a tablet-friendly landing page.

How can I use tracking pixels in my text message marketing?

Mobiniti knows the value these pixels have for retargeting and advertising purposes. For that reason, we added it as a feature within the Mobiniti application. We offer an easy-to-use guide that explains how to utilizing tracking pixels if you’re using Mobiniti for your SMS marketing. We make it easy to connect them to your social media ad accounts or Google Ads account.

Stop wasting valuable marketing dollars serving ads to the wrong people. Start being more strategic and plan on using tracking pixels to truly evolve your campaigns. The information these pixels collect helps ensure that everyone is only being advertised the things they want. The keyword to potential customers being “want.” Why not give Mobiniti a try and start using tracking pixels in your text message marketing today!

Christopher Knighton joined the marketing industry in 2019 through an internship with Mobiniti. He brought his experience as an author of over half a dozen novels available on Amazon to work as a Marketing Specialist for the company. He writes marketing content for our numerous accounts, posts, and endeavors. He currently lives in Scranton, PA, and has a strong passion for writing and consuming content, on the page and on the screen.

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